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4 Steps For Growing Your Online Business

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Growing your online business can be hard, especially in today’s day and age. It is important that your brand is completely up to date with the latest strategies to give your business the best chance of competing with the masses of online stores. Marketing and website strategies are constantly changing, and you can bet that your competition is staying connected and changing their techniques constantly, and you should too!

As a business, you are always searching to improve your reach and return on investment (ROI) in every way possible. There are 4 main steps that you can take that encourage customer engagement and help to improve the visibility and sales of your website.

Keep reading to find out how these 4 steps can help you in growing your online business:

Converting Website

One of the most important foundations of growing your online business is the website. Without a functioning website, you are missing out on an endless number of sales possibilities. On average, 75% of potential customers will make a snap decision on the credibility of your business based on your websites design, content and functionality. If a website looks old or is hard to navigate, this can be an instant deterrent for potential customers, so it is vital that you have a fully functioning website across all devices.

A well-designed website should be sleek, functional and easy for your customers to navigate. Every website should be specifically tailored to your business’s needs, customers and brand identity. At Blue Sword, we build custom designed websites specifically tailored to your business that provide functionality, innovation and that convert to leads. Our websites are designed to be aesthetically pleasing but to also drive customers through your site to increase your sales.

If you are interested in finding out more about how our bespoke website designs can help in growing your online business, click here.

SEO – Search Engine Optimisation

Once you have a well-designed website, you need the customers to be able to find you. Search Engine Optimisation or SEO refers to strategies that can be implemented to increase the online presence of your site on search engines like Google. There are hundreds of thousands of people searching for products or services like yours each month that can’t find your site unless you are bettering your competition at SEO.

By bettering your SEO efforts, you can rise through the positions on Google for keywords and phrases relating to your company. Getting your website in front of these eyes increases traffic to your site. Position 1 on Google receives a staggering 43.32% of all clicks for that search term, with nearly all users going to the first four result pages. Only 25% of all searchers will go on to view the second page of Google. This shows how vital it is to get you are continually putting effort into your SEO.

At Blue Sword, our SEO services are one of the most comprehensive on the market. We ensure that your pages are targeting relevant keywords and phrases to bring traffic to your site.

We focus on optimising for Google Search engine, because as you can see in the graph below, it is overwhelmingly the most used search engine at the moment.

Source: StatCounter Global Stats – Search Engine Market Share

Social Media Management

Social media can be an excellent way to get your brand name and products to appear to a wider range of potential customers. There is a vast range of elements on social media platforms that you can take advantage of to get your business appearing to the correct eyes. It is also a great way to build your brand identity and interact with your customers to build a relationship and trust.

Having this friendly and engaging element to your brand will help build trust in your company and help with word-of-mouth sales! With many large companies using their social media to build large, recognisable identities and using trends to expand their reach, you cannot afford to not be using social media.

But we all know how time-consuming social media management can be, that’s why at Blue Sword we offer a full management service to help you make the most of your social accounts, and you can get back to what truly matters to you, the business! Whether you are looking to build awareness, increase engagement, generate sales leads, or all the above, we can help.

Digital Advertising

So, you have your fully functioning website designed to drive sales, you have customers finding you easily on Google and through your social media, so what’s next? Now you can finally think about strategic advertisements to appear on searches that are far too competitive to naturally rank for using pay-per-click (PPC) or to target your specific desired audience on social media ads.

Paid advertisements are an excellent way to target users specifically looking for products or services that you provide as well as targeting specific groups of people based on age, location or interests. Using these more specific ways of advertising allows you to build tailored ads that will be more successful at lead conversion.

At Blue Sword we provide a full set-up and management service, including PPC management and paid social advertising, so you get hassle-free ads running smoothly and effectively to drive sales into your business. We tailor the budget and ads specifically around you to provide the best service.

So, now you know the 4 steps for growing your online business, there is nothing that can stop you from excelling in online sales. If you would like to hear more about the services that we provide, or would like to ask a question, don’t hesitate to contact us.