With over 610M users worldwide, LinkedIn is the #1 platform for professionals to connect with each other. This guide covers our tips for making the most of LinkedIn to grow your business.

What Type of Businesses Do Best on LinkedIn?

LinkedIn is great for B2B marketing, but can also be a good fit for B2C when used in the right way. Whether you’re just starting out or you already have an established business, LinkedIn can help grow and scale your business.

Effectively using LinkedIn can boost your sales and help you generate more traffic for your business.

3 Reasons Why LinkedIn is Great for Your Business

  1. Helps Establish Credibility

LinkedIn gives you a chance to make personalised connections with your target audience. You can connect with them as a person rather than a product, which ultimately boosts your reputation as an industry leader and helps grow your business.

2. Helps Generate Organic Leads

LinkedIn profiles hold high authority in search engine optimisation (SEO). If your LinkedIn profile or page is well optimised, Google will pull it up in search results, eventually leading your prospects to land on your website.

The better your profile is optimised, the higher its chances of appearing in search results leading to business growth.

3. Helps Raise Brand Awareness

LinkedIn offers you an opportunity to build your brand and turn it into the next big thing by engaging with people.

4 Tips to Making the Most of LinkedIn for Your Business  

  1. Create Engaging Content

Curating content based on your audience’s interests will establish your business as a “go to” on socials within your industry. You can share your knowledge, show behind the scenes, give your audiences tips and advice and share social proof with reviews and testimonials.

2. Provide Value

Remember, providing value is an incredible way to win clients. And value is not just creating relevant content, giving away a free e-book or a link to a recorded video. You can offer value by engaging with your prospects on their posts. It can be a personal recommendation, answer to their query, or even a first-hand review about something.

3. Solve Problems

Give something first to expect something in return. Educate your target audience on the aspects of a problem they might have overlooked. Help them get rid of the issue at hand. Then use the opportunity to show how your product/service provides the solution to their problem.

In short, the agenda behind educating people is to gain their trust and appear as an authority on the subject to convert them from readers to customers.

4. Make the Right Use of Keywords

Keywords play an important role in LinkedIn marketing. For example, if someone is experiencing low sales, they might want to look for solutions on LinkedIn using keywords like ways to boost sales.

So, make sure to use the relevant keywords in your posts. The best way to do this is using keywords in the form of hashtags.

Not Finding Time to Manage Your LinkedIn Page? We can Help!

We understand that with so many other commitments, it is difficult as a business owner to manage your social media accounts and regularly create content. That’s where Blue Sword steps in. With our social media management services, you can take your business to new heights. We fully manage your social media accounts, allowing you to focus on the other aspects of your business. Feel free to contact us for further details or free consultation. We’d love to chat!