Having a robust online presence is crucial for businesses in today’s digital world. And when we talk about online presence, we can’t ignore the importance of an appealing website.
A well-designed and user-friendly website leaves a good impression on your customers, makes them stay on your site for a longer time, and attracts them to make a purchase. And while you do your research for some new website design ideas, don’t forget the importance of some basics that can help grab your prospects’ attention and boost your sales.
Below is a list of the 7 most important factors to consider in your website design.
1. Target Audience
Every business has a specific target audience that has to be addressed through your website. Specifying your target audience and then designing your website according to their needs is the crucial factor for an engaging website.
2. Easy Navigation
Landing on a complex and confusing website is not a pleasant experience for users. Your website should have a nice and simple interface so that users can navigate easily.
Always add relevant images and break down your content into easy-to-navigate menus and buttons. Besides that, adding a search button is also a great idea as it helps users to look for what they want.
3. Mobile Responsive Design
More than half of the global website traffic is generated through mobile phones. So if you don’t want to lose this massive audience, you should definitely make sure that your website has a mobile responsive design.
4. Consistent Design
Consistency means your users have similar experience page to page and have better readability. For this, you have to be consistent while using elements of your website.
Using a specific color scheme, sticking to a few fonts, and using content-related catchy images can help maintain the consistency of your website.
5. Fast Response Time
You have only a few seconds to grab the user’s attention. Therefore, pay special attention to minimize the response time while designing your website. This increases the chance of your users to visit you again. Fast response time also helps to rank higher in search engine results.
The whitespace or negative space is the space between the elements of your website. It allows the screen to breathe and avoid saturation.
So, make sure to appropriately use whitespace as it enhances the visual appeal of your website and makes the content more readable.
7. Calls to Action
When you design a website, you have a purpose in mind. Right? Probably you want to sell something, ask for donations, or raise funds. Whatever the purpose of designing a website, make sure that purpose is clear to the audience.
It simply means that your call-to-action (CTA) buttons should be clear and visible throughout your website design. Besides that, add your social media and contact us buttons to make it easy for your potential customers to reach you.
In Need of a Website Developer and Designer?
In addition to the tips shared above, we recommend hiring a professional website designer to ensure that you get the desired website design. In this regard, Blue Sword is here to help you with new website design ideas and develop an attractive website for your business.
In addition to web design and development services, we also offer hosting and ongoing maintenance for your websites. We make sure to involve our clients at each and every stage during the whole process to ensure 100% customer satisfaction.