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A website is for life, not just for Christmas

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Here at Blue Sword, we want you to make the most of ecommerce during the Christmas season, but we also want to make sure that you don’t forget about it once the season is over. It is easy to get wrapped up (excuse the pun) in the excitement of Christmas and forget that your website should be updated all year round, no matter what the season. It is very important to optimise your web design and social media for the holidays but you also need to keep things running smoothly all year round.

We have outlined some ways that you can improve your ecommerce page during the holidays, but also keep it thriving afterwards.

Get that Festive feeling

Get into the Christmas spirit and use festive imagery, it is the most wonderful time of the year after all! As this is a strategy used by most websites, it can be difficult to stand out from the crowd. Let your brand personality shine through, show the faces behind your company and post personalised content for your followers on social media. Adding personal touches to emails and showing that you care about your customers is a great way to show your customers what their business means to you all year round. Let them know that you are more than a faceless corporation and how good it feels to shop small!

Tweaking your SEO

SEO is a great tool to use all year round for your website, but particularly at a saturated time like Christmas, it is essential to focus your SEO around related keywords and terms to make sure you are appearing in people’s searches. Make sure that you optimise all your web content including meta descriptions and product descriptions to maximise your SEO.

Using Google Trends is a great way of seeing what key phrases people look for and narrow it down to the season or area you want to target. This is easy to see for Christmas peak searches but can also be invaluable to your company all year. Picking keywords that aren’t overly competitive could put you in the top searches for specific queries leading you to more clicks! At Blue Sword we can help you level up your SEO and give you monthly SEO reports that show exactly how your optimisation is increasing conversions, contact us to find out more.

Collecting emails and retarget

Christmas can be a great time to collect email addresses from potential or existing customers. Having pop-ups about newsletters or Christmas exclusives whether that is sales, coupons etc will help you collect huge numbers of email addresses that you can use in the new year with retargeting campaigns. According to Spiralytics retargeting campaigns consumers 30% react positively and receive a Click Through Rate (CTR) that on average is ten times higher than that of display ads. So after the holiday rush is over why not try and convert some visitors to your site for the new year.

Don’t go silent

Once the Christmas rush is over, do not neglect your website! This is such a good tool to show your customers and potential clients what you are up to and what deals/events you will be having. Adding regular content will help to build brand awareness and in turn, lead to more conversions. So keeping this up all year round is very important – help your brand to flourish, by expanding your efforts past the holidays. Blue Sword optimises your website all year round, ensuring your site is fast and functions flawlessly for your customers. We create web content, build your social media presence and regularly optimise your content for SEO. Just contact us and ask what package would be best suited to optimise your website:

I know that all of this may seem daunting, both for the holiday season and year round, so if you are looking to improve your SEO, upgrade your web design or increase your social media presence, Blue Sword is here to help. We offer a range of different services that can help your business get noticed. So why not get in touch today to find out more about how we can help you?