ATV Model for Online Success – Attention. Time. Value.
We get it. Digital marketing can be confusing.
Blue Sword have developed a model named the Attention, Time, and Value Model (ATV) that clearly explains how each moving part of digital marketing works together to bring you your ultimate business goals. Each of these packages work together to develop a lead converting, strong online presence. Search Engine Optimisation, Social Media Management and Digital Advertising are tools to drive attention to your website. The management of this to attract the relevant traffic to your website is essential to increase click traffic and visibility of your business and products.
Search Engine Optimisation (SEO)
SEO is the process used to optimise a website’s technical configuration and relevance of content, so it aligns with Google and other search engines algorithms. This optimisation makes your website and pages easily searchable and relevant to your potential clients, giving more opportunity for converting prospects into customers. It is also a valuable tool to build relationships, brand awareness and identify your business as a trustworthy and authoritative expert in your field. The website is built to also develop this, but it will not reach its maximum potential without the use of SEO.
At Blue Sword, our SEO services are one of the most comprehensive on the market , and we will guide you through the process to ensure that the necessary optimisations are made to your website.
Social Media Management
We believe that the next step in digital marketing once the website is up and running is to utilise social media management. There are 4.72 billion internet users worldwide & 89% of these use social media. Social Media is a really important tool to drive traffic to your website and can be used as a shop window into your business’s USP & brand values. Blue Sword utilises the use of social media platforms Facebook, Instagram, Twitter and LinkedIn.
Social Media is time intensive, and it is essential to apply a content and communication strategy to understand where to find your potential clients and how to convert this interest into clicks into your website. Blue Sword will work with you to develop and implement these strategies and bring your valuable time back so your business can do what it does best.
Digital 2022 Global Overview Report
Digital Advertising is the cherry on top of all digital marketing. Your website should be fully functioning and lead/sales generating after making minor tweaks, and by getting maximum eyes onto your services and products using SEO and Social Media. Your digital marketing next steps is to review digital advertising, including PPC advertising. This is strategic paid advertisements on search engine or social media platforms to appear on searches that are naturally competitive to rank for.
Digital advertising is a fantastic tool used to target users that are specifically looking for products or services. It also allows for us to segment the market through identifying groups based on age, location or interested. With this information, you can build tailor made advertisements that will be more successful at lead generation.
Once the users have been brought onto your website through one or all the above tools, it is essential that they arrive at an optimised and converting website. The landing pages of your website will be optimised for your business and encourage the time spent on the website and build trust with the potential customer.
Blue Sword follows a methodology to ensure the maximum number of users completing the call to action is carried out. We have called this the Convert to Lead Methodology. This is designed to capture the reader’s attention and to draw their eye across the page to key information, building trust and leading them to the main call to action. This, in turn, will reduce the bounce rate on each page.
The bounce rate is the term used for a user coming into the web page and immediately leaving without any interaction with the page. This can be as simple as simply scrolling down the page. We want to reduce this as we want users to spend as much Time on each page as possible and build trust with the user.
Once all these elements are working together in synergy, we can get to the best part! The value adds to your business. This is the completion of your call to action within the website. Either that be through a sale, newsletter signup, or a phone call. These elements are based around gathering as many of your desired outcomes as possible. The ATV is a methodology that is at the core of Blue Swords values, as everything we develop and structure around your business is getting you value at the end. We believe that through these steps we can develop a strong digital marketing presence and generate huge value to your business.