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Correctly structuring your Web Pages to Enhance Search Engine Results…

technical SEO

… why SEO for construction companies and building service providers is so important.

Correctly structuring a web page is essential for providing a seamless and intuitive user experience, optimising for search engine visibility, and organising content in a logical and engaging manner. Use clear and descriptive headings, these are known as heading tags (H1, H2, H3, etc.) to organise content hierarchically. The main heading (H1) should provide a clear and concise summary of the page’s main topic, followed by subheadings (H2, H3, etc.) that break down the content into sections and subtopics.

So, a little bit more detail why these tags are so important for website rankings. H1 headings also known as Heading 1 tags are a type of HTML tag that denotes the most important heading on a webpage. They are typically larger and bolder than other text on the page and are used to indicate the main topic or title of the content. H1 headings are essential for search engine optimization (SEO) because they help search engines understand the main topic of the page.

So first and foremost, H1 tags are crucial for SEO. Search engines like Google rely on these tags to understand the structure and content hierarchy of a webpage. By using H1 tags to emphasise the main heading of your page, you provide search engines with valuable information about the primary topic or subject matter of your content. This allows search engine crawlers to index and rank your page more accurately, potentially leading to higher visibility in search engine results pages (SERPs).

Moreover, H1 tags aid in enhancing user experience. In an era of short attention spans, website visitors often skim through content to quickly find what they’re looking for. By using H1 tags, you help users identify the main heading of your page at a glance. Clear and informative headings make it easier for visitors to determine if the page contains the information they need, encouraging them to stay on your website and explore further.

Furthermore, H1 tags contribute to the overall accessibility of your website. Assistive technologies such as screen readers rely on heading tags to navigate and understand the structure of web pages. By appropriately using H1 tags, you ensure that visually impaired users can easily comprehend the main heading of your page, thus improving the accessibility and inclusivity of your website.

It’s worth noting that while using H1 tags is important, it’s equally crucial to use them appropriately. The most effective H1 tags are concise, descriptive, and clearly reflect the content of the page. Aim for a balance between keyword optimization and providing accurate information to both users and search engines.

Then H2 tags, or Heading 2 tags, are secondary headings that come after the main heading (H1) on a webpage. While not as prominent as H1 tags, H2 tags serve important purposes in enhancing the readability, user experience, and SEO of a website.
One of the key reasons why H2 tags are important is their role in content organisation and structure. When used appropriately, H2 tags help break down the main content of a webpage into distinct sections or subtopics. This hierarchical structure not only makes the content more visually appealing and easier to navigate but also enables users to quickly scan
and locate specific information within a page.

Moreover, H2 tags provide context and relevance to the content on a webpage. By using descriptive and informative H2 headings, you can guide users through the different sections of your content and offer them a clear overview of what to expect. This helps to maintain user engagement and encourages visitors to explore the entire page rather than bouncing off quickly.

From an SEO standpoint, H2 tags also play a significant role in improving search engine visibility and keyword optimisation. Search engines like Google consider heading tags, including H2 tags, as important elements for understanding the topical relevance and structure of a webpage. By including relevant keywords in your H2 headings, you can signal to search
engines the key topics covered in your content, which can potentially improve your search engine rankings and organic visibility.

Correctly optimising a webpage needs a combination of website design and build and how to create and put in place a great SEO strategy that gets more people to your website.

SEO will help you discover an entirely new area of lead generation. Thousands of people are already using the internet to search for the products and services your company offers. Adding SEO ensures those potential customers can find your website organically. We would be delighted to talk to you if you have a need to increase relevant traffic to your website.