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What makes a good social media marketing strategy?

What makes a good social media marketing strategy?

IntroductionIn the past decade, social media has become one of the most important ways to market your business, get your message across and reach customers. For a successful social media presence, you need a robust plan or strategy otherwise it might not work as well...

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Let’s Talk Goals for 2021!

Let’s Talk Goals for 2021!

How is it February already?! January is always such a busy month - catching up, planning for the year ahead, starting tasks that had been put in the “after Christmas” pile and generally getting back into the swing of things.   Mounting to do lists aside, we...

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Getting on top of the technical SEO issues

Getting on top of the technical SEO issues

Technical SEO? - It is what makes your website crawlable, indexable and easy to understand for search engines. Your website is your digital shop or brochure — and part of driving traffic is making sure your business is appealing and helpful enough to draw the window...

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Cutting Through the Christmas Marketing Noise this Season

Cutting Through the Christmas Marketing Noise this Season

The days are getting shorter and we’re starting to wrap up warm.  While most of us start to think “where has this year gone?!”, this is the perfect time to start planning for your Christmas marketing campaigns. In what’s been a difficult year for businesses,...

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4 Tips for Making the Most of LinkedIn for your Business

4 Tips for Making the Most of LinkedIn for your Business

With over 610M users worldwide, LinkedIn is the #1 platform for professionals to connect with each other. This guide covers our tips for making the most of LinkedIn to grow your business. What Type of Businesses Do Best on LinkedIn? LinkedIn is great for B2B...

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7 Most Important Factors to Consider in your Website Design

7 Most Important Factors to Consider in your Website Design

Having a robust online presence is crucial for businesses in today's digital world. And when we talk about online presence, we can’t ignore the importance of an appealing website. A well-designed and user-friendly website leaves a good impression on your customers,...

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ATV Model for Online Success – Attention. Time. Value.

ATV Model for Online Success – Attention. Time. Value.

We get it. Digital marketing can be confusing. Blue Sword have developed a model named the Attention, Time, and Value Model (ATV) that clearly explains how each moving part of digital marketing works together to bring you your ultimate business goals. Each of these...

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How does a good SEO strategy help your sales team?

How does a good SEO strategy help your sales team?

In our previous posts, we have talked about how to Create an SEO strategy in 2022, how to Get on top of your Technical SEO, and how SEO should work together with your web development team.  But we haven’t talked about how SEO can help your sales team improve their...

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