News

What is eCommerce Marketing? 7 Strategies for Growth in 2022

What is eCommerce Marketing? 7 Strategies for Growth in 2022

The year is 2022 and the eCommerce industry is the backbone of our lifestyle. Today, we can easily shop without having to go to the physical store itself. The eCommerce industry is experiencing year on year growth making it one of the most reliable business models...

read more
How to choose the right website partner?

How to choose the right website partner?

A great website has never been more essential to growing a successful business. The market is saturated with so many web design agencies, all vying for your attention and offering something that their competitors don’t. The choice available can be simply overwhelming....

read more
ATV Model for Online Success – Attention. Time. Value.

ATV Model for Online Success – Attention. Time. Value.

We get it. Digital marketing can be confusing. Blue Sword have developed a model named the Attention, Time, and Value Model (ATV) that clearly explains how each moving part of digital marketing works together to bring you your ultimate business goals. Each of these...

read more
Implementing SEO in Web Development Process

Implementing SEO in Web Development Process

Our 4 step process to build your online business relies heavily on cross-department cooperation. We have talked about how web design and SEO can work in sync and in this article we will outline how SEO can be implemented in the web development process. Search Engine...

read more
Web Design & SEO in Sync

Web Design & SEO in Sync

In our 4 Steps for Growing Your Online Business article, we mention Web Design as step 1 and Search Engine Optimisation, or SEO, as step 2. However, in a perfect scenario, these two steps are done in unison, which sadly, is not always the case. Whilst developers are...

read more
4 Steps For Growing Your Online Business.

4 Steps For Growing Your Online Business.

Growing your online business can be hard, especially in today's day and age. It is important that your brand is completely up to date with the latest strategies to give your business the best chance of competing with the masses of online stores. Marketing and website...

read more
Good Web Hosting Services Importance

Good Web Hosting Services Importance

You are creating a blog or website for your online business and it has it all; good design, even colour tone, and a nice layout. But what about its hosting? Good hosting is one of the most important factors to consider when developing a website because this is where...

read more