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What is eCommerce Marketing? 7 Strategies for Growth in 2021

What is eCommerce Marketing? 7 Strategies for Growth in 2021

The year is 2021 and the eCommerce industry is the backbone of our lifestyle. Today, we can easily shop, without having to go to the physical store itself. Today, the eCommerce industry is a market worth $215 Trillion USD, making it one of the most reliable models of...

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Let’s Talk Goals for 2021!

Let’s Talk Goals for 2021!

How is it February already?! January is always such a busy month - catching up, planning for the year ahead, starting tasks that had been put in the “after Christmas” pile and generally getting back into the swing of things.   Mounting to do lists aside, we...

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Business in 2020 – what we’ve learned

Business in 2020 – what we’ve learned

2020 has been a tough year for most of us, but trying to find the positives is important. Here at Blue Sword, we wanted to use the last weeks of this year to look back at some of things that we learned about business in 2020.  1. Support Local, Small Businesses...

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A website is for life, not just for Christmas

A website is for life, not just for Christmas

Here at Blue Sword, we want you to make the most of ecommerce during the Christmas season, but we also want to make sure that you don’t forget about it once the season is over. It is easy to get wrapped up (excuse the pun) in the excitement of Christmas and forget...

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Cutting Through the Christmas Marketing Noise this Season

Cutting Through the Christmas Marketing Noise this Season

The days are getting shorter and we’re starting to wrap up warm.  While most of us start to think “where has this year gone?!”, this is the perfect time to start planning for your Christmas marketing campaigns. In what’s been a difficult year for businesses,...

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The Importance of Marketing During Covid-19

The Importance of Marketing During Covid-19

A survey of UK businesses, conducted by Marketing Week has shown that 50% of companies have been forced to cut their marketing budget due to the effects of marketing during covid-19.  Alongside this many others said they would maintain their spending and some...

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5 Solutions When Your Site Isn’t Bringing in Sales

5 Solutions When Your Site Isn’t Bringing in Sales

Have you got an eCommerce site that isn’t bringing the results you’d hoped for?  There is no quick fix to increase your sales, it is an ongoing process that needs continuous work.  That being said, there are things you can do to help.  We have detailed...

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