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7 Most Important Factors to Consider in your Website Design
Having a robust online presence is crucial for businesses in today's digital world. And when we talk about online presence, we can’t ignore the importance of an appealing website. A well-designed and user-friendly website leaves a good impression on your customers,...
Why No One Is Subscribing to Your Email Newsletter (Grow Your Email List!)
Let's cut to the chase and just say it out loud – GROW YOUR EMAIL LIST, but do it smartly! There's no lie that when it comes to getting people to subscribe to your newsletter, it can get a little tricky and challenging. And if you’re not able to figure out why...
4 Tips for Making the Most of LinkedIn for your Business
With over 610M users worldwide, LinkedIn is the #1 platform for professionals to connect with each other. This guide covers our tips for making the most of LinkedIn to grow your business. What Type of Businesses Do Best on LinkedIn? LinkedIn is great for B2B...
Let’s Talk Goals for 2021!
How is it February already?! January is always such a busy month - catching up, planning for the year ahead, starting tasks that had been put in the “after Christmas” pile and generally getting back into the swing of things. Mounting to do lists aside, we...
Business in 2020 – what we’ve learned
2020 has been a tough year for most of us, but trying to find the positives is important. Here at Blue Sword, we wanted to use the last weeks of this year to look back at some of things that we learned about business in 2020. 1. Support Local, Small Businesses...
A website is for life, not just for Christmas
Here at Blue Sword, we want you to make the most of ecommerce during the Christmas season, but we also want to make sure that you don’t forget about it once the season is over. It is easy to get wrapped up (excuse the pun) in the excitement of Christmas and forget...
How to Measure the Success of your Digital Advertising
Facebook reported, in 2019, that 6 million businesses were advertising on the platform. On top of Facebook ads, there is Instagram, Twitter and LinkedIn advertising and of course, Google Ads. It’s safe to say...
Cutting Through the Christmas Marketing Noise this Season
The days are getting shorter and we’re starting to wrap up warm. While most of us start to think “where has this year gone?!”, this is the perfect time to start planning for your Christmas marketing campaigns. In what’s been a difficult year for businesses,...