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A website is for life, not just for Christmas
Here at Blue Sword, we want you to make the most of ecommerce during the Christmas season, but we also want to make sure that you don’t forget about it once the season is over. It is easy to get wrapped up (excuse the pun) in the excitement of Christmas and forget...
How to Measure the Success of your Digital Advertising
Facebook reported, in 2019, that 6 million businesses were advertising on the platform. On top of Facebook ads, there is Instagram, Twitter and LinkedIn advertising and of course, Google Ads. It’s safe to say...
Cutting Through the Christmas Marketing Noise this Season
The days are getting shorter and we’re starting to wrap up warm. While most of us start to think “where has this year gone?!”, this is the perfect time to start planning for your Christmas marketing campaigns. In what’s been a difficult year for businesses,...
The Importance of Marketing During Covid-19
A survey of UK businesses, conducted by Marketing Week has shown that 50% of companies have been forced to cut their marketing budget due to the effects of marketing during covid-19. Alongside this many others said they would maintain their spending and some...
5 Solutions When Your Site Isn’t Bringing in Sales
Have you got an eCommerce site that isn’t bringing the results you’d hoped for? There is no quick fix to increase your sales, it is an ongoing process that needs continuous work. That being said, there are things you can do to help. We have detailed...
Why Remarketing Has a Great Return on Investment
In our last post, we spoke about showing brand personality on your website, but what about actually getting your brand out there? As well as the usual goal of bringing in sales, paid advertising, and in particular, remarketing, can be a great way to improve...