Bluesword SEO
A smarter way to get leads
We are an SEO agency and we make websites visible on Google!
1. Show up in organic search results 2. Increase your website traffic 3. Generate qualified leads
Home »
SEO for the Construction Industry
We are a specialist agency for the construction industry and we make websites visible on Google!
Welcome to Blue Sword an SEO specialist for the Construction Industry,
Our team is experienced and knowledgeable in all aspects of SEO and has the skills needed whether you are a local specialist contractor, building merchant or achitect we will want to drive traffic to your website. We understand the unique challenges associated with the construction industry and how SEO can be used to create a successful online presence. That’s why we offer a range of packages to suit your needs. From keyword research to content writing and link building. We focus on creating an SEO strategy that is tailored to your business goals. We utilise the latest advancements in SEO technology and employ advanced analysis tools to ensure that your content is up-to-date and effective. With our help, you can reach more customers and give your construction business the competitve advantage. If you’re looking for a specialist SEO agency for the construction industry, don’t hesitate, contact us today we would be happy to send you a free website SEO audit.
SEO is all about increasing the organic profile of your business, bringing relevant traffic to your website, and generating more leads relevant to your business. Partnering with a construction marketing specialist will help deliver more traffic to your website
Our SEO Process
1. Current SEO Situation
Every SEO project we manage is unique and unfortunately, there is no one-shoe-fits-all solution for SEO.
First, we conduct an SEO audit of your website.
We look at:
- The volume of organic traffic,
- User behaviour on the website,
- Current keyword rankings,
- Conversion rates if available and,
- Technical health of your site
Our SEO experts have the experience and tools to evaluate your website and identify areas where we can make the biggest difference.
2. Set SEO Objectives
We highly recommend agreeing on the objectives of the SEO as soon as possible and setting measurable KPIs. Whether you are working with Blue Sword or any other SEO company in Glasgow, it is necessary to monitor progress.
What you expect from the website will vary depending on your business and industry. Here are some examples: e-mail signups, enquiries submitted, or keyword ranking for a specific area.
3. Develop an SEO Strategy
SEO is an essential part of your digital marketing strategy. Together we will create an SEO strategy to get your company ranking higher for desired search terms to increase your traffic and sales. First, we develop a short-term strategy, which focuses on quick wins and fixes. Second, we outline a long-term strategy, identify growth opportunities and implement scalable strategies.
4. Monitor SEO Results
We gather the measured KPIs and present them to you in an easy-to-understand format. It is not just a PowerPoint presentation we generate each month, but you have 24/7 live access to your data. Depending on how invested you want to be in the process, one of our SEO consultants is available for either bi-weekly or monthly meetings.
Our SEO Services Include
Keyword Research
Keyword research is an essential step in the SEO process. We have the experience and tools available to find keywords relevant to your business and identify opportunities to rank for.
We can undertake a keyword gap analysis to identify keywords your competitors are ranking for and add them to your SEO strategy.
Competitor Analysis
As more businesses are starting to realise the potential of SEO, it is necessary to monitor what your competitors are doing SEO-wise. We keep tabs on your competitors for you and help you stay one step ahead.
Technical Analysis
We look at the technical state of your website and make sure it is up to scratch with the latest industry standards. Having your website technically optimised is also the best way to battle the constant Google algorithm updates. Occasionally, you might need to include a web developer to implement fixes. We can liaise with your web design team, or we can draw on our website design team.
On-Page SEO
We implement the on-page SEO changes on your pages, monitor the performance and adjust as necessary. SEO is an ongoing process and if you want to stay on top of the Google Search results, you cannot stay still.
Local SEO
For some businesses, local SEO can be a game changer. If you have a local store, for example, we can help you appear on the Google maps results page and rank for area-specific keywords.
Link building and outreach
We can help you identify relevant, high-authority websites and create a white-hat link-building strategy to generate backlinks.
SEO Results reporting
You have 24/7 live access to your SEO results. We provide you with an interactive report so you can filter your data by e.g: country, city, or source of traffic. If you use other marketing channels, such as social media, or e-mail campaigns, we can help you monitor the impact of these campaigns.
Our SEO Packages
BASIC
- Google My Business Setup
- Google Analytics (including GA4) Setup
- Google Search Setup and Monitoring
- Conversion Tracking Setup
- In-depth Keyword Research
- Meta data creation/implementation
- Monthly Reports Real Time
- On Site Content Creation
Booster
- Google My Business Setup
- Google Analytics (including GA4) Setup
- Google Search Setup and Monitoring
- Conversion Tracking Setup
- In-depth Keyword Research
- Meta data creation/implementation
- Monthly Reports Real Time
- On Site Content Creation
- Regular Speed Checks
Optimiser
- Google My Business Setup
- Google Analytics (including GA4) Setup
- Google Search Setup and Monitoring
- Conversion Tracking Setup
- In-depth Keyword Research
- Meta data creation/implementation
- Monthly Reports Real Time
- On Site Content Creation
- Regular Speed Checks
- Click Through Rate Analysis
- 1 Blog/month
- Competition analysis
- Consultancy Grade SEO strategy Advice
- Backlinking
Elevate
- Google My Business Setup
- Google Analytics (including GA4) Setup
- Google Search Setup and Monitoring
- Conversion Tracking Setup
- In-depth Keyword Research
- Meta data creation/implementation
- Monthly Reports Real Time
- On Site Content Creation
- Regular Speed Checks
- Click Through Rate Analysis
- 2 Blogs/month
- Competition analysis
- Consultancy Grade SEO strategy Advice
- Backlinking
Search Engine Optimisation is the bread and butter of any digital marketing agency worth it’s salt. Our Construction SEO team offer packages that are one of the most comprehensive in the SEO agencies market. Using our Attention, Trust and Value method, our team of digital marketing experts can achieve outstanding results.
SEO Audit Summary
- Analyse the health of your website
- Advise on how to fix any issues.
- Offer a review on two of your competitors.
- Show you the opportunities that you have for reaching page one for relevant Google search terms.
- Share best practice that we have seen work.
- Give you 4 key actions to take away and implement.
Frequently Asked Questions
How long does it take to see SEO results?
There is no exact answer to this question because there are too many factors to consider. How competitive is the industry? What is the competition doing SEO-wise? What keywords are you targeting?
For example, a specific keyword such as joiner in [city] would be easier to rank for than for example, a generic keyword, such as laptops. Also, depending on the status of the website, results can show earlier or later. SEO is a long run, but the results can be phenomenal. SEO is, after all, the king of Return on Investment (ROI).
Should I choose Search Engine Optimisation (SEO) or pay-per-click (PPC)?
SEO and PPC work the best when they are done together, but we understand the budgetary constraints. In our experience, if websites are doing well organically through SEO, then the PPC campaigns perform better. So, we would always recommend doing SEO first or at least starting the PPC with a smaller budget at first.
However, if there is a good opportunity to start PPC straight away, and your budget allows it then, there is no reason why you shouldn’t.
What is the difference between on-page SEO, off-page SEO, and technical SEO?
When talking about on-page SEO, you can think about it as anything the end-user can see. It is the content, meta titles and descriptions, image optimisation, internal links, or H tags.
Technical on the other hand is for the Google crawlers. It includes site speed, sitemaps submissions, hreflang tags, structured data, or canonicalization.
Off-page SEO is probably the most elusive discipline. It includes backlinks building, reviews, podcasts, content marketing, or social media.
What our clients say about us
80% of our work comes from existing client referrals, so you don't need to take our word for it - take theirs.
“The website Blue Sword has created is outstanding and I’m absolutely delighted with the phenomenal SEO service. It’s like Christmas every day with the sales we’re doing!”
“As part of our plan to grow our business we needed to increase our website traffic. The team at Blue Sword have provided us with great ideas and I would highly recommend Blue Sword to any other company looking to boost their business through digital advertising.”