What is eCommerce Marketing? 7 Strategies for Growth in 2022
The year is 2022 and the eCommerce industry is the backbone of our lifestyle. Today, we can easily shop without having to go to the physical store itself. The eCommerce industry is experiencing year on year growth making it one of the most reliable business models with improved chances of success over the traditional brick and mortar store. By 2025, online purchases are expected to accelerate, reaching nearly 24% of total retail sales.
Ecommerce platforms offer businesses of every shape and size a fair chance to target their potential customers and sell their products/services directly, saving time and costs over unnecessary marketing.
Further, with different analytics & marketing tools coming to play, eCommerce allows brands with a chance to build themselves in a cost-effective and structured way, without having to worry about exceeding their operations to the global platform.
Interestingly, ‘eCommerce marketing’ is a term that goes beyond ‘sales, discounts or shopping’, it is a complete blend of conversions, advertisement, and sales.
Let’s have a look at the concept, in more detail.
What is eCommerce Marketing?
The term eCommerce marketing is a composite of all the required steps that are necessary to provide a brand with the required exposure and building its identity from scratch. ECommerce marketing allows businesses to improve the scope of their operations, besides boosting their sales.
In simpler words, eCommerce marketing is a composite of:
Step 1: Your eCommerce store deals with products that sell toys for kids, making children from the age of 2-10 years, your ideal customers. Now that you understand your target audience, it’s time to devise different strategies to attract that section of customers to your website. With children being your target audience, you might want to target social media platforms like Facebook, Youtube, or other relevant platforms that have strong traffic of your target customers.
Step 2: Now, once you can draw your customers to your shop, it’s time to implement the sales funnel and push them down to the next level, sales!
Step 3: Once they have made their first purchase, it’s time to move to the most essential phase of eCommerce marketing, converting your new customers to your regular customers. This way, you truly complete the entire process of eCommerce marketing.
Now, isn’t it easier to directly market your products to the desired customer than trying traditional means to sell your products?
The eagerness to get started is very natural. However, with just some basics, you can’t scale your business in this competitive market.
Today, eCommerce vendors need to perform something beyond ordinary to draw sales than the traditional forms of setting up campaigns. It is essential to take a dynamic approach to social media marketing. Ecommerce Marketing Strategies to give way to a successful campaign.
Suggested below are our top 10 eCommerce ideas that will help improve your ROI in 2021 and beyond.
Top eCommerce Marketing Ideas to Use in 2022
Pay Per Click Ads
Pay per click Ads or PPC is one of the most efficient forms of marketing for eCommerce vendors. PPC Ads provide businesses with the flexibility to target their desired audience in real-time. These ads will be the trend for 2021 and beyond!
Here are some of the most efficient platforms to run your PPC campaigns on:
Google Shopping Ads
If you are a new eCommerce founder that wants to launch their business from scratch, this might be the perfect platform for you.
Google Shopping Ads allow businesses to showcase their ads in a more relevant manner, using a blend of images, product descriptions, and information. This way, it sets a different approach than the traditional PPC ads.
Retargeting Ads are those ads that allow you to reach out to your potential customers that have spent a considerable time over your website.
These ads are one of the latest PPC ads in the market and generally need to be created for a custom approach.
- If you are new at PPC marketing, do not go all out with your budget. Instead, consider spending a portion of it.
- While you are designing display advertisements, make sure that you have a genuine and enticing design of your advertisement.
- Personalization is the key to retargeting ads!
Today, there are more means of creating content than ever and anything that can be consumed by your audience is content that needs to be marketed carefully. Creating a good content media strategy is paramount and if you are not sure how to tackle it yourself, or don’t have the time to do it, working with a good digital marketing agency is an opportunity. A good online marketing agency will have SEO and social media expertise to get your marketing communication just right.
- Select a blend of content (videos, photos & blogs) to begin marketing your products.
- Focus on new and better ways of marketing your content (interactive content like quizzes, polls, etc.)
- Not every product can go with the same content strategy and get creative.
- Keep your target audience in mind while you are devising your content strategy.
- Always try to come up with content that educates your audience around your services/products offered.
Email Marketing Ideas
Email marketing is the place where it all began! Yes, the trend might seem traditional, but it has a long way to go beyond 2022.
One of the most cost-effective and profitable means of marketing is creating an effective email campaign. A well-crafted order of operations covers everything, including the onboard mail to the abandoned cart mail.
When you set your email marketing strategy the right way, it becomes easy to convert your potential lead to a successful sale.
- Keep your email simple. Your email should highlight its purpose!
- Consider adding product images to your mail.
- Segregate your leads, separate the inactive from the active ones.
Ever wondered if you could use your website for improved conversion & marketing? It is possible!
On-site marketing is one of the latest eCommerce marketing ideas to implement in your store in 2022. It allows you to utilize the areas of your website with the maximum traffic for moment marketing using different page elements.
Suggested below are some of the top forms of on-site marketing:
Place dedicated forms in between different processes to know your customer better. Example: You can try inspiring a ‘know your customer/ give feedback’ from the checkout process.
Getting the email addresses of your customers is one of the best ways to improve your chances of conversion and sales.
However, while you are gathering emails using relevant forms, make sure you are not forcing your customers to sign up.
In such cases, customers often get away with giving a spam email address.
Product pages are the hotspot for on-site marketing. These pages play a major role in enticing the customers and pushing them further towards the sales process.
Therefore, while you are designing your product pages, make sure they are both enticing & informative for your potential visitors.
- Don’t repeat tags on your pages and always double-check
- Make sure that every single image over your product page is well optimized
- Categorize product pages based on different brands
Selling Through Social Media
Social media continues to be one of the most reliable platforms to strategize your growth. Today, different social media platforms allow businesses of all shapes & sizes to promote, launch, or sell their products.
One of the best eCommerce marketing ideas to scale your business, social media platforms allow businesses of different nature to plan their marketing, as per the needs of the product, thanks to intuitive UI used over different platforms.
Still, confused? Let’s understand the same using examples of relevant platforms:
The nature of Instagram makes it a platform that deals extensively with images, making it a reliable platform for business owners that have a variety of product images to deal with.
It allows businesses to integrate marketing over their product images, incorporated with high-definition images and product information.
Facebook is a go-to platform for almost every step of your sales funnel. Allowing the business owners to advertise their products over both video and graphical format provides eCommerce vendors with a variety of options for campaigns.
Youtube is a platform for businesses that need to reach out to their customers using videos. This video-based platform has over 2 Billion monthly users, ensures maximum exposure for the brand of every shape & size.
- Don’t get confused with the platforms. Use the correct form of content for specific platforms.
- Make use of the ‘Shop Now’ button over Instagram.
- Use both short and long-term ad formats for Youtube.
Reviews are one of the most essential pillars of trust that imbibes a sense of security among first-time visitors to your store. Having known that other genuine customers have purchased from your store, customers can easily trust your website for purchase.
Further, while reviews are important, managing them well is also a significant move as it improves your chances of sales and conversions.
You can also use the different review applications to manage reviews of your website.
- Try replying to the customers in real-time.
- Position reviews over the part of your website where visitors spend most of their time.
Optimize for Voice Search
Voice search is the latest addition to marketing ideas that we are sure will last beyond 2022. Today, the likes of Google Assistant, Apple’s Siri, and Amazon’s Alexa perform more than just reading you the weather and messages.
Optimizing your content for voice search is one of the smartest eCommerce Marketing Strategies to amend over your business.
Make sure that your content is ready to be indexed for voice search!
- Make sure that your content optimizes with Voice search
- Consider your website speed before opting for voice search
- Besides including relevant keywords, keep your content short and precise.
With our curated list of top strategies for growth, we hope to provide you with complete insight into the new trends in business.
Similar to other practices, these eCommerce marketing Ideas also need some testing. Further, it is also possible that some strategies that might work well for others might not perform so well for you.
We suggest testing the above ideas on your eCommerce business and keep improving your ROI in 2022. All the Best!
Guest Post Contribution from AdNabu
Creating an approved Google Shopping Feed & running profitable Google Ads is a multi-step process. AdNabu’s app helps you to easily create a Google Shopping feed & run profitable Google shopping Ads. All changes from your Shopify store are fetched and updated automatically in the feed.